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Thursday, November 2, 2017

ad-pocalypse


AD-POCALYPSE
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Not too long ago their was a huge uproar about how YouTube was going all full retard PC Princess and demonetizing all conservative and right wing videos.  Once again proving that when you are a hammer everything looks like a nail, these people think the universe is controlled by faggots and Blacks and Lefties rather than just by greedy rich humps, as if anyone is going to give up money to push ideology.  I countered the rumors by saying as such.  I was a bit off on my analysis, proving myself also as being a hammer, stating the economy is contracting and companies are spending less on advertising.

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Everyone was wrong.  I did a bit more research into the matter, mostly by listening to Canadian Prepper blather on and on and on just a bit more stopping just before I fired a round into my brainpan ( I found out why what should be a thirty second video is always a minimum of ten minutes and the instructors NEVER get to the point-revenue calculations encourage longer videos ) until he finally mentioned “ad-pocalypse” which gave me another search word ( “demonetization” hadn’t provided anything ).  I was right about it being money rather than politics, but wrong about it being companies defunding advertising.

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Okay, here is what the newest findings suggest ( I was unable to verify from other sources ).  The Wall Street Journal had a story on some YouTuber being all non-PC over Jews ( gee, there’s a surprise, WSJ being sensitive about Jew bashing ).  A big stink ensued, and so a bunch of video guys, showing the big newspaper what investigating should look like, showed how the WSJ reporter himself had unsavory racial/religious views in print.  WSJ looked like rather the pompous douche bags but just ended the matter with a weak denial and ignored it.

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BUT!  That’s not all!  A British tabloid got into the game and, just lucking out with timing to create a scandal, showed a YouTube video of a guy talking about a “slash proof” vest not being very unstabable.  It was that German guy that did all the rubber band powered weapons.  He was a real hoot, a jovial Viking ( who knew there were such? ).  All he was doing was refuting a manufactures claims but the tabloid made it sound like he was a terrorist instructing Jihad Jerry on how to kill cops.  Between the two controversies, advertisers went ballistic.

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Now, lets pause there and insert a reminder.  Corporations hate workers.  Worker drones take money away from CEO’s quarterly bonuses, or from stock buy-back sprees.  Workers are just dirty whores, gladly left at the mercy of robbers as they are unarmed and understaffed.  Google, owner of YouTube, has NO problem being evil anymore and also hates their workers.  So, YouTube is being run by robots.  In one hour, something like 25,000 new videos were uploaded to the company.  That volume meant everything was computerized and automated.  YouTube had no idea what was in video content.

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By some probably very dramatic estimates Google lost up to a BILLION dollars in ad revenue in ONE month.  Even if it were merely a “few” hundred million, that is serious money for anyone.  In desperation, Google had to show it was screening for content, drastically reduce its payables and do it all immediately.  Ad revenue to content creators was, at best, cut 80%.  At worst, you lost ALL revenue to your channel.  They also placed a floor of ten thousand unique views before you were even eligible to place ads on your video. 

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Now you could better screen for objectionable content.  You tweaked your software to expand key words and had more staff on hand to further screen content if the channel creator objected to a negative ruling.  You know they ONLY hired more staff out of desperation.  If the CEO was sharing his bonuses, you know they were mere months from closing their doors.  And it wasn’t a witch hunt for  conservative non-PC content, it was a cart blanc wiping of every single conceivably advertiser objectionable subject matter.  The company was saved!

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Now, it should be noted that anyone could still post videos.  You just weren’t going to get paid.  And if anyone narced on you, justifiable or not, it is probably easier to lose the video.  But mostly, you just won’t get paid and you will get ZERO references pointing viewers your way.  You remain invisible, not censored.  What have we as viewers lost ( content creators you and me are interested in prepper-wise mostly are going to wither away )?  Not a whole lot, really.  The best use of the channel is for instructional videos.  How to true a bike wheel, how to hook up a solar array, how to salt meat.  All the rest of the crap was mostly frothy entertainment.

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But also, what did YouTube just do?  It just basically told all amateur content creators to hump off.  They just homogenized all content.  They just did a Hollywood, compressing several decades of moving towards mediocrity into mere months.  They signed their death warrant in exchange for a bit longer being paid to exist.  It screwed all its customers and suppliers.  Granted, most videos are drek and unworthy of being watched.  But that choice should be up to us the viewers rather than the company.  They could have tried to sell ads by content rather than raw number of eyeballs.  But they took the easiest way out by sacrificing the longer term.  Now it is just another Microsoft or Whirlpool.

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Who knows how long they will last.  Hollywood lasted much longer than I thought possible, and Microsoft hasn’t had a turd-less OS in nearly two decades.  I would advise learning what you want from them now and not relying on them in the future.  That is ALL companies, granted, but remember things seem to be moving at exponential speed these days.

END ( today's related link http://amzn.to/2ybprZt )
 
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12 comments:

  1. YouTube was far from perfect, but made some creators money so it was good enough. Now it's terrible. Everyone in youtube land is actively looking for a replacement. I don't think it'll be long before one of the other video posting channels gets it right where they and the creators can make a bit of coin.

    I don't have a Youtube channel. I know what I look like. Plus it's a huge time investment and time is one of the things I can't make more of.

    ReplyDelete
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    1. I never strongly considered doing YouTube, but curiousity had me checking the price of a video camera a few months back. At $50-$80 I could easily have afforded it, but I had zero desire. Worse than publishing on Kindle, the competition is so crowded.

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  2. I believe YouTube is run at a loss. Only viable thanks to Googles deep pockets. That is why there's no competitor

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    1. Geez, what isn't run at a loss any more? Amazon, Netflix, Facebook. Sounds like 1999 all over again.

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  3. James, check out "Running Out of Room" article at Peak Prosperity

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  4. Carte Blanche.

    I'll pardon your French this time Hairless One ;-)

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  5. Faulted tho you tube is , I still use it occasionally for how to stuff and now n then for tunes.
    So far as ever making videos... absolutely no desire here. Hell for that matter , I rarely use my cell phone to talk with the rest of the world...
    Nope my contacts are limited to what few blogs I follow and a few friends on fakebook.

    By the way, I loaded up that Slow Burn series. Turns out I've done read it before about three hundred books ago however... likely I'll read it again...seems to have been long enough ago to be interesting.

    ReplyDelete
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    1. YouTube is still great for the end user, but to me this was interesting as it was kind of a "we were there when history was made". We don't have to dig through historical records to understand why this company crapped the bed. It quickly becomes obviously the "recommended" section blows huge mule member-and I like the explanation for that. Kindle books-they do all blur together. Gee, makes me want to be an author even more!

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  6. -human societies are problem-solving organizations that require energy for their maintenance;
    -increased complexity carries with it increased costs per capita and investment in complexity as a problem-solving response often reaches a point of declining marginal returns;
    -humans tend to make use of the easier-to-acquire, -extract, -process, and -distribute resources first and shift to more costlier ones later with no greater returns;
    -as stressors increase, the costs associated with complexity increases over time while the benefits decline, initially at a gradual pace but then much more quickly
    -the likelihood of collapse increases as excess production and/or surpluses are used to meet currents needs, leaving no reserves when a stress surge arises and this may result in a weakened state that makes society even more vulnerable to future stress;
    -once a society begins experiencing declining marginal returns, collapse becomes more likely and may just require the passage of time;
    -as return on investment in complexity declines, complexity becomes a less attractive option and sections of society opt out via separation or selecting less complex options (collapse, then, can be seen as an economic 'choice' that is not catastrophic but a return to 'normal' conditions of less complexity; much more chaotic and problematic for the 'administrators' of society than the majority of the population--if they can produce their own food);
    -significant increased costs occur late, just prior to collapse, for a population already experiencing declining marginal returns;
    -population tends to level off/decline, just prior to collapse, while the well-being of most declines;
    -areas are abandoned, perhaps due to environmental degradation and peripheral groups rise in prominence post-collapse.

    ReplyDelete
    Replies
    1. Are you looking in the rearview mirror? :)

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